Using Internet-Enabled Mobile Phones to Enhance Large Class Student Engagement: Lessons Learned

By Rajendra Mulye, Kate Westberg and Andrew Hay.

Published by Journal of the World Universities Forum

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The rapid proliferation of mobile phones amongst university students provides unprecedented opportunities for their inclusion in the classroom to enhance student interaction and learning. These opportunities have arisen due to the convergence of mobile phone and internet technology. This paper outlines our experience with the trial of this new technology as a student response system in a large first year marketing principles class. The objective of this trial was to enhance student learning outcomes by creating an active learning environment and providing instantaneous feedback to both student and lecturer using easily accessible technology. This trial was evaluated based on participation rates and the use of student focus groups to explore attitudes and usage of this technology, and compares the views of school-leavers to more mature age students. In general, student attitudes to this type of learning experience were positive, however participation rates were disappointing, with mature-age students more likely to engage than school-leavers. Barriers to participation were found include the uncertainty surrounding mobile phone charges, a cumbersome registration process and a lack of incentive to participate in terms of a link to assessment. Mature-age students were less deterred by cost and effort, and more likely to see the benefits of this form of engagement.

Keywords: Student Engagement, Student Response System, Mobile Phones

Journal of the World Universities Forum, Volume 2, Issue 5, pp.109-122. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.213MB).

Dr. Rajendra Mulye

Program Leader, School of Economics, Finance and Marketing, RMIT University, Melbourne, Victoria, Australia

Dr. Rajendra Mulye is a Senior Lecturer and Program Director in the School of Economics, Finance and Marketing at RMIT University. His area of research includes the country-of-origin effect, choice modelling and more recently education.

Dr. Kate Westberg

Director of Teaching and Learning, School of Economics, Finance and Marketing, RMIT University, Melbourne, Victoria, Australia

Dr. Kate Westberg is a Senior Lecturer in marketing at RMIT University in Melbourne. She is also the Deputy Head, Learning and Teaching in the School of Economics, Finance and Marketing.

Andrew Hay

RMIT University, Victoria, Australia

Mr. Andrew Hay completed his Master’s in Marketing at RMIT in 2008 and is currently a Senior Marketing Analyst with Association of Independent Schools of Victoria.

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