Bias of the Academy and Media Literacy: The Academy as a Cultural Institution

By Yasmin Ibrahim.

Published by Journal of the World Universities Forum

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Media literacy in the digital age must illuminate the standards, values and ontological perspectives the academy holds in approaching knowledge, knowledge formation and information particularly with relevance to the internet. Students need to understand educational institutions and spaces as cultures in their own right where the ways in which the academy judges and treats knowledge needs to be distinguished from student engagements with the Internet as a social tool embedded in their daily lives.

Keywords: Media Literacy, New Media Technologies, Social Media, Knowledge Creation

Journal of the World Universities Forum, Volume 3, Issue 5, pp.33-40. Article: Print (Spiral Bound). Article: Electronic (PDF File; 585.801KB).

Dr. Yasmin Ibrahim

Reader, Business and Management School, University of London, London, UK

Yasmin is a Reader in International Business and Communications. She is interested in the role of new media technologies in mediating labour, leisure and culture.

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