Western-Centric Media Studies in a Globalised World: Knowledge Archive or Impediment to International Perspectives?

By Yasmin Ibrahim.

Published by Journal of the World Universities Forum

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Article: Print $US10.00
Article: Electronic $US5.00

In recent years, there has been a growing agency amongst media studies educators to evole and accommodate international perspectives in the field to avoid western-centricism. While the push for international perspectives is gaining ground, the questions on integrating new cultural perspectives remain an intellectual, theoretical and methodological challenge for many educators. This paper analyses the dilemmas in mediating media studies to present a multi-cultral imperative.

Keywords: Media Studies, Western-Centrism, International Perspectives, Theory, Methodology

Journal of the World Universities Forum, Volume 1, Issue 4, pp.73-80. Article: Print (Spiral Bound). Article: Electronic (PDF File; 537.972KB).

Dr. Yasmin Ibrahim

Senior Lecturer, Media and Information Studies, University of Brighton, Moulsecomb, Brighton, UK


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