In recent years, there has been a growing agency amongst media studies educators to evole and accommodate international perspectives in the field to avoid western-centricism. While the push for international perspectives is gaining ground, the questions on integrating new cultural perspectives remain an intellectual, theoretical and methodological challenge for many educators. This paper analyses the dilemmas in mediating media studies to present a multi-cultral imperative.
|Keywords:||Media Studies, Western-Centrism, International Perspectives, Theory, Methodology|
Senior Lecturer, Media and Information Studies, University of Brighton, Moulsecomb, Brighton, UK
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